This moment isn’t about decentralization

Quoted: This moment isn’t about decentralization

The core need being expressed by millions of users isn’t “get me a decentralized protocol that nobody owns where I can have my choice of algorithms and apps”. It’s “get me a platform that works consistently, with less abuse”. Sometimes it’s also appended with, “where I can build a following for me / my brand / my employer and measure my progress.”

[…]

Many of us have been wanting decentralized social networking for a long time — I’ve been a part of these conversations for around twenty years. It’s tempting to feel like people finally get it. But that’s a trap and a mistake. As always, quite rightly, most people want something that works for them.

Reminder that Usenet has been around since the 80s and was a toxic hellhole even then. Decentralization isn’t the answer to social media problems, it’s just an implementation detail.

Or, as I keep on saying: The problem with Twitter isn’t that it’s centralized, but that it’s Twitter.

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