Watts Martin writes:
There’s a lot of reasons people are down on Medium, Ev Williams' ongoing whatever-the-hell-it-is. It’s a platform! It’s a publication! It’s a platform for publications! It’s a clean, clutter-free reading experience, except for all the clutter!
There have been a few great stories written about this; my favorites are reporter Laura Hazard Owen’s “The long, complicated, and extremely frustrating history of Medium” and acerbic typographer Matthew Butterick’s “The Billionaire’s Typewriter.” (He occasionally updates this, most recently linking to Owen’s article.) Butterick critiques Medium’s design from an ethical standpoint, which turns out to be bang on point with Medium’s ultimate underlying problem:
Medium thinks it’s a brand.
The rest of the entry is very much worth reading, and is a great description of all the things I hate about Medium and why I wrote Publ and insist on hosting my own blog instead. And I’m sure is why there are so many other self-hosted blog engines available and getting stronger these days.
This excerpt is especially on-point:
The design changes over the years, but the fundamental notion that you go to Medium™ to read Medium™ Stories remains. What makes a story a Medium™ Story? Who the hell knows? Medium™ surely doesn’t. They can’t. They have no control over their own content. Can you imagine Automattic deciding that because dozens of well-known authors run blogs on WordPress.com, they should charge $50 a year for access to blogs hosted on it? Hey, you can get three free reads a month to get a sense of what the WordPress editorial voice is like! This is essentially what Medium is doing, except that you get only one theme and don’t get to give your blog a title. (There was a point you could create a “publication” on Medium, which meant “give your blog a title,” but that’s gone, along with the ability to use custom domains. Remember: Medium thinks it’s a brand.)
Medium hasn’t invented anything, they’ve just tried to commoditize long-form blogging and put a sheen on it. There are so many better ways to share your thoughts to the world.