I’m not buying a Mac Pro

Whenever Apple talks about a new piece of high-end hardware at WWDC, the Internet resonates: That’s so overpriced! Why would anyone pay that much money for a piece of hardware? A Hackintosh would cost way less! Apple is such a ripoff!

The thing is, the reason these hardware announcements are made at the WorldWide Developer Conference is because the conference is for developers. People who are building the software for people to use. And a lot of that software is for highly-specialized, resource-intense purposes.

Yeah, the average consumer doesn’t need to handle thousands of audio tracks and software instruments at once. The average consumer doesn’t need to handle multiple simultaneous streams of uncompressed 8K video. The average consumer doesn’t care about the latest API features in the next version of macOS or iOS. But the average consumer isn’t who’s being talked to in these presentations. There’s a reason the consumer devices get their own “town hall” events with an entirely different tone.

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