Medium tedium

Watts Martin writes:

There’s a lot of reasons people are down on Medium, Ev Williams' ongoing whatever-the-hell-it-is. It’s a platform! It’s a publication! It’s a platform for publications! It’s a clean, clutter-free reading experience, except for all the clutter!

There have been a few great stories written about this; my favorites are reporter Laura Hazard Owen’s “The long, complicated, and extremely frustrating history of Medium” and acerbic typographer Matthew Butterick’s “The Billionaire’s Typewriter.” (He occasionally updates this, most recently linking to Owen’s article.) Butterick critiques Medium’s design from an ethical standpoint, which turns out to be bang on point with Medium’s ultimate underlying problem:

Medium thinks it’s a brand.

The rest of the entry is very much worth reading, and is a great description of all the things I hate about Medium and why I wrote Publ and insist on hosting my own blog instead. And I’m sure is why there are so many other self-hosted blog engines available and getting stronger these days.

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