I am definitely not a wine snob (food)
Today I was at Target to buy a bunch of household items (actually I went to Best Buy to check on a TV I was thinking of buying, and Target was conveniently next door) and discovered that Target has a wine section now. They were selling a box wine I'd never heard of before, called "Wine Cube," which is apparently a Target brand. On a lark, I decided to try a cube of 50/50 Cabernet/Shiraz, two wines I've always liked in the past.
Amazingly enough, it's actually pretty good! (And the price is right, too — you get four bottles' worth for $16.)
According to the Internet, Wine Cube is a Target-only brand which is an attempt at reinventing "box wine." Although I'm sure wine snobs look down their noses at it (as they look down on Trader Joe's $2/bottle wine which is still quite good), many people think it's a great average-consumer wine.
Personally, I think it's great, and now I don't have any reason to not always have some wine on hand.
Comments
Wine snobs are like audiophiles or ricers or whatever. They want to be the best at something, even if that something takes no actual skill and is just about "appreciating something more."
The thing about the first generation of box wines (Franzia) is that they were sort of the McDonald's of wine... great for cheaply providing a lot of wine at an outdoor party, for example, but not so good as an everyday drinking wine. But this new generation of
box wineSimilarly, a lot of high-end wines are moving to screwtops, which I'm also all for. They're better for the environment, better for the wine (lets less air in, doesn't let fungus grow in the wine even if it's unopened, etc.) and a hell of a lot easier to open, compared to corked wine.
Also, this Target is two stories high. Though strangely it didn't seem to have any better of a selection than the one-story ones in New Mexico. Odd.
In WA it's really easy to get wine though. Not only do even the little corner market shops sell it (including the one on the bottom floor of my apartment), but there's also fancy wine shops all over the place. In NY I had to make a special effort to get wine, and it was always way overpriced so I never did unless I was going to someone's house for dinner (though I bought plenty of hard liquor, which I took to WA with me). Wine was very accessible in NM but I was on a grad student budget and it'd always go bad before I got around to having a second glass, so I'd almost never buy it.
Speaking of the liquor I brought with me, another thing I bought in NYC which I never got around to using is a very cute cordial set, with a beautiful blue decanter, six assorted and colorful pieces of stemware, and a gold-leaf tray. In NY I always kept it in a cabinet "for later" since I had no spare counter space and never got around to buying any suitable furniture, but when I moved here it was finally really easy to find a place to display it and so I've also filled it with a very nice cordial - 2/3 blue curacao and 1/3 white creme de cacao. It tastes great and it also looks rather magical to have a blue liquor come out from the blue decanter.
Eventually I'll finish putting organizing my stuff and so then I can show off my neat home.
Also, on the subject of 2 story Targets, they put one o' thems in just outside the Loop in Chicago, close to where I went to school. Does yours have the Magic Cart Escalator? Those may be the coolest piece of retail technology I've ever seen. So far I've not tried to ride in a cart going up one, for fear of being kicked out forever, but the temptation is definitely there.
the best wine is the one you like.
-bill
indoctrinated, educated stupid and
cannot comprehend Target's
Harmonic Simultaneous 4-Month
Perpetual Wine Cube Creation.