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June 26, 2005

I am definitely not a wine snob ()

by fluffy at 4:45 PM
The main reason I don't drink a lot of wine is because I can never drink a whole bottle before it goes bad due to oxidation and so on. Box wine always seemed like it'd be a perfectly-good wine storage method if there was ever a decent wine put into it.

Today I was at Target to buy a bunch of household items (actually I went to Best Buy to check on a TV I was thinking of buying, and Target was conveniently next door) and discovered that Target has a wine section now. They were selling a box wine I'd never heard of before, called "Wine Cube," which is apparently a Target brand. On a lark, I decided to try a cube of 50/50 Cabernet/Shiraz, two wines I've always liked in the past.

Amazingly enough, it's actually pretty good! (And the price is right, too — you get four bottles' worth for $16.)

According to the Internet, Wine Cube is a Target-only brand which is an attempt at reinventing "box wine." Although I'm sure wine snobs look down their noses at it (as they look down on Trader Joe's $2/bottle wine which is still quite good), many people think it's a great average-consumer wine.

Personally, I think it's great, and now I don't have any reason to not always have some wine on hand.

Comments

#5834 06/26/2005 04:50 pm
I've never understood the wine snob mentality. I figure if it tastes good and I enjoy it then there's nothing wrong with it.
#5836 06/26/2005 04:59 pm
Hey, a real journalist recommends the particular one I bought too! Yay!

Wine snobs are like audiophiles or ricers or whatever. They want to be the best at something, even if that something takes no actual skill and is just about "appreciating something more."

The thing about the first generation of box wines (Franzia) is that they were sort of the McDonald's of wine... great for cheaply providing a lot of wine at an outdoor party, for example, but not so good as an everyday drinking wine. But this new generation of box wine premium casks seems to actually be really good everyday wine which just happens to come in a superior packaging which is best known for inferior quality.

Similarly, a lot of high-end wines are moving to screwtops, which I'm also all for. They're better for the environment, better for the wine (lets less air in, doesn't let fungus grow in the wine even if it's unopened, etc.) and a hell of a lot easier to open, compared to corked wine.
#5838 06/26/2005 05:04 pm
By the way, it's been about a year since I went to Target last, and I'd forgotten how much I'd missed it. I got a bunch of clothes, various household goods that all of the grocery stores in downtown Seattle charge WAY too much for, throw pillows for my futon, and a few kitchenwares that I couldn't find at Bed Bath and Beyond for some reason. It's a little bit out of the way, though, but now I don't need to worry about finding stupid things like paper towels which don't cost $2/roll and so on.

Also, this Target is two stories high. Though strangely it didn't seem to have any better of a selection than the one-story ones in New Mexico. Odd.
#5839 06/26/2005 05:06 pm
Yup, I know a few wine snobs who are still in an uproar about the whole screw top thing. But why let common sense get in the way of blind ideology, right? Wink
#5845 06/26/2005 06:57 pm I'd like to try some of that wine.
But I live in Pennsylvania where I have to buy all my wine thru the state owned stores. Bastards.
#5846 06/26/2005 07:18 pm
Yeah, actually, this is the first place I've lived where Target's even sold wines. I think they could in NM if they were to get a liquor license but NM's liquor licenses are pretty expensive and scarce. In New York only registered liquor shops can sell wine, and in Virginia only state shops and supermarkets could (and supermarkets couldn't sell hard liquor). Though I think Target might classify as a supermarket now because they carry a lot of food items too.

In WA it's really easy to get wine though. Not only do even the little corner market shops sell it (including the one on the bottom floor of my apartment), but there's also fancy wine shops all over the place. In NY I had to make a special effort to get wine, and it was always way overpriced so I never did unless I was going to someone's house for dinner (though I bought plenty of hard liquor, which I took to WA with me). Wine was very accessible in NM but I was on a grad student budget and it'd always go bad before I got around to having a second glass, so I'd almost never buy it.

Speaking of the liquor I brought with me, another thing I bought in NYC which I never got around to using is a very cute cordial set, with a beautiful blue decanter, six assorted and colorful pieces of stemware, and a gold-leaf tray. In NY I always kept it in a cabinet "for later" since I had no spare counter space and never got around to buying any suitable furniture, but when I moved here it was finally really easy to find a place to display it and so I've also filled it with a very nice cordial - 2/3 blue curacao and 1/3 white creme de cacao. It tastes great and it also looks rather magical to have a blue liquor come out from the blue decanter. Smile

Eventually I'll finish putting organizing my stuff and so then I can show off my neat home. Smile
#5847 06/26/2005 09:07 pm
I demand Wine Spheres.

Also, on the subject of 2 story Targets, they put one o' thems in just outside the Loop in Chicago, close to where I went to school. Does yours have the Magic Cart Escalator? Those may be the coolest piece of retail technology I've ever seen. So far I've not tried to ride in a cart going up one, for fear of being kicked out forever, but the temptation is definitely there.
#5848 06/26/2005 09:11 pm
It has one, but that's old hat to me, since they're in a lot of places in NYC (such as the Bed Bath and Beyond I spent so much time and money in).
#5850 06/27/2005 09:21 am snobs
While I have purchsed and enjoyed two-buck Chuck, and I'm willing to accept that Target wine-in-a-box is drinkable, there is a huge difference between a $10 bottle of wine, a $20 bottle of wine and a $50 bottle of wine.
#5851 06/27/2005 09:36 am
Sure, just as there's a difference between $20 speakers, $100 speakers and $500 speakers. That doesn't mean that most people will give a damn. Smile
#5852 06/27/2005 11:33 am
i took a wine tasting class last year, and the teacher's recommendation was to teach us how to taste the wine, and then:
the best wine is the one you like.
-bill
#5853 06/27/2005 11:48 am
fluffy: well, define "give a damn". I suspect most people would like the $50 bottle better, and could tell the difference.
#6568 10/16/2005 03:03 pm
Four months later and it's still drinkable. WTF.
#6570 10/16/2005 08:12 pm
You are probably brainwashed,
indoctrinated, educated stupid and
cannot comprehend Target's
Harmonic Simultaneous 4-Month
Perpetual Wine Cube Creation.
#6571 10/16/2005 08:18 pm
I fixed the formatting. HTH.
#6573 10/17/2005 01:12 pm
Oh, even better.