Plaidophile

The "gee whiz" factor of the ultra-sharp video kind of wore off at about the same time that I normally get lost in a movie and stop noticing things like MPEG artifacting on DVDs, but it's nice to know that if there is ever a higher-resolution format, my eyes won't be able to tell the difference. Also, while it's pointless, I do appreciate the little touches like how smooth menus are now and so on. Also, the audio did seem a little more clear and punchy than DVDs normally do, but of course that's so subjective and prone to bias.

Meanwhile, in the world of Casino Royale, everyone uses nothing but Sony products, all day every day. Not that I mind a world where everyone uses Sony Ericsson phones (which are still the least sucky!) and I'm pretty darn happy with my current Sony receiver and my Playstation 3. Though it's pretty funny how apparently people use Blu-Ray players in security rooms, and there are ads for Bravia on every single website on the planet, including MI-6 internal ones. I'm kind of surprised the portable defibrillator didn't have a Sony logo on it.

Then of course there was the major product placement for the Aston Martin. I'm pretty sure I won't be buying one of those any time soon.