Pop quiz (customer experience)
by at 3:33 PM
Which is closer to San Francisco, CA: Sacramento CA, or Reno, NV?
According to FedEx Ground, Reno NV:

Of course, the funny thing is that if you drive from Reno to San Francisco, you pass through Sacramento. FedEx must be a big fan of non-Euclidean geometries.
Comments
Hubs.
More likely they just fucked up and put the box on the wrong truck.
I'm not defending them, just... well... speculating (you can too).
But I agree with the general sentiment in this thread, which seems to be that "where are trucks/planes already going" should be altered to more closely coincide with "where the packages need to go". Maybe a Digg-style algorithm where hubs are upvoted/downvoted. Then all the packages would go to Rick Astley.
Although I could see something like "oh hey traffic on I-80 really fucking sucks at this time of day but if we send it at night it won't be too bad." When I was driving down to SF from Seattle, the last 3 hours of it were spent in the last 15 miles. I-80 is ridiculous.
(Note that it was still processed a second time in Sacramento.)
I can see how this would save on fuel costs though, since assuming no warehousing in Sacramento it's better for it to just stay on a truck which is already in circulation and then delay it enough that they don't have to send a truck during I-80 hell hours. In this case they didn't have to deal with crawling I-80 traffic (since it's pretty much empty at 6 AM). So this routing was better for the environment, even if it was slightly more annoying for the fluffy.