"It Just Works" (customer experience, geekery, music)
by at 8:50 AM
For the first time in a while, I decided to buy an album off the iTunes Music Store (since it was the only place it was available). Actually purchasing it required:
- Logging into iTunes
- Accepting updated terms and conditions
- Logging into iTunes again
- Enabling a bunch of wish-it-were-two-factor authentication questions (with the usual problems the pre-set questions always have, and no way to set custom questions)
- Logging into iTunes again
- Being notified of the download on every iOS device in my house simultaneously (some of which I didn't realize were even turned on)
- Being asked if I wanted to turn on automatic downloads of purchases (why yes I WOULD like to actually download this music I just paid for!)
- Finally, logging into iTunes again
At that point it finally downloaded the album.
Comments
Until they change something.